REYES WORKS SUPERBOWL AD from Silvestre Reyes on Vimeo.
The El Paso Times wrote a campaign "fact checking" story on the commercial of Congressman Silvestre Reyes that was released during the half time of the most watched Superbowl in history. From a political campaign perspective the "Reyes Works" Superbowl Campaign Ad was 5 STARS!!
Morris Pittle knocked it out of the park! The audience for the release was tremendous, especially for an old school football town like ours. The setting takes place throughout El Paso with an experienced senior member of congress, simply taking a drive through his congressional district in an American made Ford pick-up truck. Pittle seized the opportunity to ingrain into the minds of El Paso voters the running theme of the campaign "Reyes Works" and it works!!
The congressman drives through his district with a calm and elder statesman look, camera shot moves to the steering wheel (message - the congressman is in control) with his wedding band (message - devoted husband, happily married man), drives the levees (message 2006 flood), drives UTEP (message - higher education), waves to everyday construction workers (love this), drives Spaghetti Bowl (message - transportation infrastructure), drives up Reynolds with the message of the medical school but the background shot is of the CHILDRENS HOSPITAL (clever Pittle), circles Paisano green project (message - "I'm a greenie too"), drives at night to the Plaza Theatre (message - supporter of the arts), and through Fort Bliss (message - biggest economic engine for El Paso) and references the construction of the new veteran hospital with a cool shot of the mountains (message is clearly to all veterans and military), shows a clear shot of the Missions (message - TO THE LOWER VALLEY) and closes with the water desalination project which is soooooooooo progressive as we are pioneers of water desalination in the nation. This message was about trusting your congressman and here's why, Reyes works! Demonstrates proven and trusted leadership.That's the message. The 60 second spot has his wife, and ends with the congressman at a cafe, just like you and me!
Target market is the Democratic base, military voters which are conservative, but has enough for environmentalist, artsy "Plaza" type folks (Downtown crown jewel), ends with WATER....LA AGUA...who can live without water. And....the ad ran during half time (good call Pittle)!
5 STARS FOR THE "Reyes Works" ad and Pittle's Pack. (Oh yea, I will be reviewing political ads I find interesting).
The congressman drives through his district with a calm and elder statesman look, camera shot moves to the steering wheel (message - the congressman is in control) with his wedding band (message - devoted husband, happily married man), drives the levees (message 2006 flood), drives UTEP (message - higher education), waves to everyday construction workers (love this), drives Spaghetti Bowl (message - transportation infrastructure), drives up Reynolds with the message of the medical school but the background shot is of the CHILDRENS HOSPITAL (clever Pittle), circles Paisano green project (message - "I'm a greenie too"), drives at night to the Plaza Theatre (message - supporter of the arts), and through Fort Bliss (message - biggest economic engine for El Paso) and references the construction of the new veteran hospital with a cool shot of the mountains (message is clearly to all veterans and military), shows a clear shot of the Missions (message - TO THE LOWER VALLEY) and closes with the water desalination project which is soooooooooo progressive as we are pioneers of water desalination in the nation. This message was about trusting your congressman and here's why, Reyes works! Demonstrates proven and trusted leadership.That's the message. The 60 second spot has his wife, and ends with the congressman at a cafe, just like you and me!
Target market is the Democratic base, military voters which are conservative, but has enough for environmentalist, artsy "Plaza" type folks (Downtown crown jewel), ends with WATER....LA AGUA...who can live without water. And....the ad ran during half time (good call Pittle)!
5 STARS FOR THE "Reyes Works" ad and Pittle's Pack. (Oh yea, I will be reviewing political ads I find interesting).
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